30
Jun

One Nutrient, Big Impact: Are You Missing Out?

Ever noticed that as we age, it feels easier to lose strength—but harder to gain it back? You’re not alone.

Starting in our 30s, we begin to lose muscle mass naturally—about 3–8% each decade. By our 50s and 60s, that number can jump to 1% or more each year. And by 70+, we can lose up to 5% every year.

That means even if you’re active, you may still be losing precious muscle just because your body isn’t getting what it needs to maintain it.

So what’s the missing link?

Protein: The Wellness MVP You Might Be Overlooking

We often think of protein as something only athletes or bodybuilders need—but it’s essential for everyone, especially as we age.

Protein Supports:

Muscle preservation (goodbye, weakness and falls!)
Bone density and strength
Faster recovery and healing
Hormonal and immune health
Feeling full longer (hello, balanced energy and fewer cravings!)

Protein’s Surprising Role in Bone Strength

Did you know that protein makes up nearly 50% of your bone volume and about one-third of its weight? It forms the structural matrix where calcium, phosphorus, and other minerals bind.

Your bones are constantly renewing—old bone is broken down while new bone is built.

But here’s the catch: during this process, some amino acids in collagen get altered and can’t be reused unless your body has enough protein available.

Protein doesn’t just build the bone matrix—it also helps your body absorb calcium more effectively.

In fact, research has shown that higher protein intake is linked to improved bone mineral density, especially when paired with calcium.

Watch this short, 3-minute video clip of Dr. Bruce Daggy explaining the role of protein in bone health.

Are You Getting Enough?
Many people underestimate how much protein their body truly needs—especially if they’re active, aging, or trying to maintain strength and energy. Here’s a simple starting point:

General Rule: Aim for 0.36 grams per pound of body weight (That’s about 0.8 grams per kilogram). For a 150-lb adult, that’s roughly 54 grams of protein per day—just to meet basic needs.

But depending on your life stage, activity level, and goals, your body may need more.

Spread your protein throughout the day—don’t save it all for dinner!

Just One Small Shift Can Make a Big Difference

Whether you’re starting a new routine or fine-tuning what you’re already doing, small shifts in your protein intake can make a big difference in how you feel—stronger, fuller, more energized.

Before you go, take a moment to reflect:

Are you eating enough high-quality protein every day?
What meals or snacks could use a simple protein upgrade?
Could increasing your protein help support your strength, energy, or healthy aging?

Want to Learn More About Protein and Everyday Strength?

We’re taking the conversation even deeper at this month’s Vitality For Life Show: Your Summer Wellness Game Plan—and you’re invited!

Join us to learn:

How sports nutrition supports hydration, recovery, and energy
Why protein matters more than ever (even if you’re not an athlete!)
Quick and easy ways to add protein to your everyday meals

Come for the tips. Stay for the transformation.

Register now to save your spot!

Let’s make feeling strong the new normal.

Here’s to strong muscles and stronger bones,