You may have come across articles or received emails about supplements claiming they are the best. They give fairly reasonable arguments to support their claims to get you hooked, with the end goal of you buying their product.

How do you know if these articles are truthful or marketing magic?

Dr. Bruce Daggy gave a perfect example of a “truthy” article at last week’s Vitality for Life Show. He calls an article “truthy” when it has an element of truth in its arguments but doesn’t hold together when you look at it thoroughly.

The article he received in his email claims krill oil is the best omega-3 because:

  • Krill oil is better absorbed than fish oil
  • It contains astaxanthin, choline, and vitamins A and E
  • It’s naturally pure (because krill feed on algae — low on the food chain)

However, what Dr. Daggy found is that:

  • Krill supplements deliver much lower amounts of omega-3
  • The absorption advantage is greatly exaggerated
  • The content of other nutrients is low
  • Assuming purity is a bad approach

​Watch this short video​ clip as Dr. Daggy breaks down this article and gives expert advice on how you can check if the supplement you’re considering is of good quality. ​(

How about you, have you encountered similar truthy content? Tell us your experiences in this Facebook group post.

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